THE WINNERS

A Shish Kabob Skewer Goes Missing

Gulf Breeze Animal Hospital
Gulf Breeze, Fla.

Marley, a neutered male German shorthaired pointer, has always found trouble to get into. I quit encouraging his owner that he would grow out of it when he recently turned 6.

Marley's owner presented him, saying that she thought he'd eaten a shish kabob skewer. She had prepared two skewers with meat and vegetables for the grill and left them on the kitchen counter for "just a moment." When she returned, the kabobs and Marley were gone.

Finding him under the bed, the owner recovered one of the skewers, but not the other.

Not thinking it was possible that he'd swallowed the skewer, I decided to radiograph Marley to appease the owner. Well, there it was, within the stomach.

The exploratory and gastrotomy were uneventful. Marley was soon out the door and on to his next adventure.

Great Dane Eats 43½ Socks

DoveLewis Emergency Animal Hospital
Portland, Ore.

A 3-year-old male Great Dane was observed repeatedly vomiting and retching all day.

Abdominal radiographs revealed a severely distended stomach and a large quantity of foreign material.

During exploratory surgery performed by a DoveLewis veterinarian, 43½ socks were removed. The patient was discharged home one day after surgery.

The Great Dane is still doing well, according to the family, and the Internet has fallen in love with his story.


Hook, Line & Sinker

The Animal Clinic PSC
Lawrenceburg, Ky.

On a Saturday night, the owners brought in Elvis, a 7-week-old, 6.5-pound male mixed-breed puppy. They had been catfishing and baiting their hooks with chicken livers, which Elvis apparently found too tempting to ignore.

He gulped down a liver – hook, line and all. He presented to our clinic after hours.

A gastrotomy was performed to remove the hook, which had perforated the stomach. Fortunately, a timely surgery and antibiotics provided Elvis with a full recovery.

Is That a Lightbulb?

Golf Rose Animal Hospital
Schaumburg, Ill.

Cody, a 10-month-old, 58-pound golden retriever, had been vomiting for two days before the owner approved radiographs.

The light bulb passed intact after a day on intravenous fluids.





Rubber Ducky, You're the One

Animal Emergency of Pasco
Port Richey, Fla.

A client with a dog named Woof called, saying her dog had eaten a rubber duck. Her 3-year-old son had lost his rubber duckie, so Mom, unable to find it after a month, bought him a new one.

Watching her son in the tub, she saw Woof come in, nose around in the water and gulp down the duckie.

Radiographs found five rubber duckies. Every time a duck went missing, Mom would buy a new one.

We surgically removed the flock, along with a toy truck tire and a piece of another toy, and Woof did very well.

Pins & Needles (But Mostly Needles)

Veterinary Surgical Specialists Inc
Tustin, Calif.

Yoda, a 9-pound Chihuahua, presented for shoulder lameness. The radiographs showed nine needles.

Surgical removal of nine sewing needles from all over the body required a ventral abdominal exploratory and a ventral sternotomy.

Presumably, he ate a package of needles and digested the paper, and the needles migrated through his body. The lameness was caused by the one that was poking into his brachial area.

He is doing well.





For Turtles Only

Glenwood Falls Animal Hospital
Cypress, Texas

A 12-year-old male neutered Welsh Corgi ate approximately 2 cups of pea gravel.

The owners had cleaned out the turtle tank and dumped the gravel in the flower bed. They then cleaned the barbecue grill and dumped the grease over the gravel.

He recovered from surgery without incident.


Dog Plus Change

Acequia Animal Hospital
Albuquerque, N.M.

Two-year-old pug Stella presented for vomiting 40 times overnight.

During an abdominal exploratory, one quarter and 104 pennies were removed from the stomach.

This patient recovered fine, but the $1.29 did not go toward her bill.








Is That a Knife in Your Stomach?

Capitol Illini Veterinary Services
Chatham, Ill.

Lucy the Labrador came to us while staying with grandpa. She had found a closed pocketknife on the coffee table and swallowed it.

We fed her a small meal and administered Apomorphine. A quick vomiting episode produced the 9.2 by 2.3 cm pocket knife.



Hacky Sack

Akron Veterinary Referral & Emergency Center
Akron, Ohio

Owner returned home to find D'Jango, a 15-week-old male intact golden retriever, playing with a Hacky Sack. Her son said another Hacky Sack was missing.


Radiographs showed the puppy had eaten it and it appeared to be whole.

Client elected for emesis. Apomorphine was administered conjunctively.

After a second dose, D'Jango vomited food and an intact Hacky Sack.


Know Your Size

Jackson County Veterinary Clinic PLLC
Edna, Texas

What is more embarrassing than your vet and his entire staff knowing your bra size?

Norris, a 2-month-old rat terrier, presented with vomiting and stomach pain. Radiographs found a small metal clip in the stomach.

The owner was asked to view the radiographs to identify the object, with the (male) veterinarian present.

We don't know who was more embarrassed, the owner or the veterinarian, when she determined that Norris had eaten her bra.

Approximately 14 inches of bra and bra strap was surgically removed from the stomach and small intestine. Norris is thriving, but he is no longer allowed to enter the family laundry room.

"They Ate What?! Contest": A Tradition Since 2006

Veterinary Practice News editor Marilyn Iturri created the "They Ate WHAT?!" contest in 2006 to showcase the humorous situations veterinarians and pet owners can face as well as the clinical advances available through digital radiography.

The competition was a hit with readers from the start. Some trends have been apparent from the first year.

"This year's entries featured some of our old standards, such as cats eating hair ties and hair bands, threaded sewing needles and other shiny objects," Iturri said. "Dogs often seem to eat golf balls, small rubber balls, rubber ducks and clothing items, plus a variety of metal objects not meant for consumption."

What stood out this year was what the animals had eaten and how much, according to Iturri. "One dog had swallowed five duckies and one of our top three winners ate 43½ socks," she said. "That broke our socks-eaten record. And a pug ate a package of sewing needles, which previously we saw only cats do."

Unlike previous years, the items eaten by pets weren't as expensive as previous years. "One thing we didn't see this year was radiographs of expensive diamond rings in dogs," Iturri said. "One year, two were entered, both reportedly worth $15,000. Another year, a cockatiel had swallowed an engagement ring."

Despite the light-hearted nature of the contest, Iturri said the message to pet owners is serious.

"Don't trust your pet not to eat something she shouldn't," she said. "And if you think she ingested a foreign body, get her to your veterinarian right away. The longer you wait, the more damage is possible and it can be harder to retrieve the item."

Data suggest that as a foreign object passes through the animal's body, costs to treat it increase – with more pain for the pet and possibly a worse outcome.

The average cost of a claim for an object caught in the esophagus is about $800, which increases to a little more than $1,000 when the object moves into the stomach, and to more than $1,700 when it reaches the intestines.

If it remains untreated, the intestine can rupture, and pets can get septic abdomen and peritonitis that can cost $5,000 or more.

While the contest is over, Iturri said the call for new X-rays begins April 2015. The contest will be announced both on VeterinaryPracticeNews.com and the Veterinary Practice News magazine.

See More X-Rays:

• 2013 X-Ray Contest Winners
• 2012 X-Ray Contest Winners
• More Crazy X-Rays

Preparing a Meal of Dog Meat in South Korea

(NEWSER) – For centuries, people have been eating dog meat – neither legal nor banned – in South Korea. Some 30 years ago, chef Oh Keum-il even traveled around North and South Korea, tasting everything from dog stew to dog taffy, to learn the craft of cooking dog. Today, however, customers aren't quite as interested in eating an animal many keep as pets. Oh, for example, served her last bowl of dog stew, or boshintang, this week, closing up South Korea's longest-running dog meat restaurant as young customers avoid the spot and animal activists protest her controversial meals.

Typical Dish of Dog Meat

Though an expert guesses up to 2.5 million dogs are eaten in South Korea each year, "there is too much generational gap in boshintang," says Oh. That's clear for a 30-year-old Korean woman who says she argues with her grandfather about the meal. "Whenever he saw my dog at home, he would say it's the size of one bowl of hot soup," she says. A butcher adds that "dog is not an industry with a long-term future," noting that about 800 restaurants serve it in Seoul, when 1,500 once did. It's sad to see the end of such a lengthy tradition, says Oh, who now plans to open a barbeque restaurant that serves beef instead.

PETITION: "Stop the Dog Meat Festival" Campaign

In Less than 24 Hours, I Can Show You How to Examine, Diagnose and Treat Your Pet at Home.
Dr. Andrew Jones, DVM

Dear fellow pet lover,

If you're not ready to make some simple changes to the way you provide veterinary care to your pet, beginning today....

...your dog or cat could be seriously ill and live a "shortened" life!

Here is How I know:

My dog died young, only 8 years old. He was a mixed breed dog, a specimen of health. He was given a ton of attention, exercised three times a day, fed only Veterinary Approved food, and given all his vaccines. He had the "ideal" life. Hoochie passed away in my arms from a massive tumor bleed at 12:02pm on April 12, 2003 – the saddest day of my life.

I asked myself... why?

I thought that he was incredibly healthy. I was sure I was doing all of the right things for him.

I'm Dr. Andrew Jones, and I have practiced Veterinary Medicine for over a decade. Over the past 20 years I have treated literally thousands of pets for a whole variety of problems, and I currently own the Nelson Animal Hospital in Nelson BC, Canada. But, my beloved dog Hoochie is gone.

You are fortunate... it's not too late for you and your pet. Just read on and find out exactly what you must do now.

Pay Close Attention

Conventional veterinary medicine may be harming your pet – and I can show you step-by-step what you must do to prevent it. "Regular" veterinary care has lost its effectiveness over the years, and in some cases is actually causing illness in our pets.

Alternative pet health care has grown over the past few years, but the truth is that Veterinarians have STRONGLY discouraged pet owners from treating their pets outside of the Vet Clinic.

The entire Pet Health Industry has a vested interest in discrediting alternative medicines which can safely, naturally and effectively allow pet owners to care for their pets at home.

STOP AND READ THIS

"I began to notice something unusual..."

Slowly, I began to notice something unusual about Hoochie. He really just wasn't the same. He was reluctant to go for his morning dog walk, which was always the highlight of his day.

I dismissed it as him feeling a bit off, some mild stomach issue or maybe a touch of arthritis... but it didn't pass. In fact, it got worse.

I eventually did a blood test on Hoochie, thinking at that point that he had a tooth infection. However, much to my horror, I quickly found out that he had a spleen tumor.

Immediately, I performed surgery on Hoochie and removed the spleen tumor. But I was too late - the cancer had already spread to his liver, and I knew that very soon, he would die.

How did an apparently healthy mixed breed dog die so young?

I came to question exactly what I did to my own pet – and what was I doing to other people's pets.

Through my questioning, I came to realize that most Veterinarians (including me as well, at the time) are not "getting it" – that in the process of trying to heal pets through technological advances, we are actually making them sicker!

There are 3 mistakes that I made that contributed to Hoochie's early death...

...are you making these same mistakes with your own dog?

Click here to continue for more information!

It is a mistake every pet owner could easily make. As spring approaches, you head to the local home and garden store for mulch to freshen up your flower beds. Next to the bags of traditional shredded mulch are bags of a newer type – Cocoa Mulch.

According to National Cocoa Shell, the nation's largest retailer of cocoa shell mulch, the material is leftover from the cocoa bean roasting process – making the product more environmentally friendly than regular mulch. Plus, who couldn't resist putting chocolate smelling mulch down in their garden? For chocolate lovers across the country it's a dream come true.

But there's a catch. Cocoa mulch is extremely toxic to pets, especially when curious dogs have access to the outdoors.

Dr. Maureen McMichael is a veterinarian at the University of Illinois Veterinary Teaching Hospital in Urbana who specializes in emergency and critical care. She says, "Cocoa mulch is significantly more toxic than milk chocolate or even baker's chocolate because it has quite a bit more theobromine in it." Theobromine is the toxic compound in most chocolates that is responsible for the clinical signs seen in pets after ingestion.

Though it, too, can be deadly to pets, milk chocolate has only 44 mg. per ounce of theobromine. Baking chocolate has nearly eight times the concentration of theobromine in it compared to milk chocolate, making it one of the most toxic kinds of chocolate, but still not as concentrated as cocoa mulch.

In addition to having more theobromine in it, cocoa mulch is also usually found in an unlimited supply to the pet. Your Labrador may gobble up that chocolate bar on the counter, but left to their own devices, most dogs will eat cocoa mulch until you catch them or toxic effects start to set in, leading to the ingestion of large amounts of the toxin. "Unfortunately, many of the dogs that present with a history of eating cocoa mulch do not survive if they were not stopped quickly," notes Dr. McMichael.

The clinical signs of chocolate or cocoa mulch toxicity include: hyperactivity, muscle tremors, fast heart rate, hyperthermia, and seizures. There are anecdotal reports from gardeners who unknowingly purchased the mulch and later found their dog dead after a very short exposure time. Incidents such as this are likely a result of heart arrhythmias that develop after ingestion.

After time, the sweet smell of the cocoa mulch will wear off, and some have questioned if, after that point, it is safe for dogs to be around it. Dr. McMichael cautions that "it is possible that dogs are not attracted to it once the smell wears off but that does not eliminate its toxic load – it is still toxic."

The moral of the story is: don't purchase cocoa mulch if you have an outdoor pet. That said, if you happen to make the mistake of buying the mulch and you catch your animal eating a bite, time is of the essence. The quicker you can get Fido to the veterinary emergency clinic, the better the chances are of survival.

For more information on the topic, please contact your local veterinarian.

1. You think my tail wagging is always an invitation for you to pet me more. Wrong!
Italian researchers found that dogs wag their tails slightly to the right when they see something they like and to the left when they're confronted with something they want to back away from.

2. You might buy any old dog-grooming brush at the pet store...
...but you should really pick the right one for my coat. A rubber brush will promote circulation and loosen dirt. A bristle brush removes dead hair.

3. You're giving me too much food.
How can you tell? I don't seem motivated by food treats when you're trying to train me. Cut back, and I'll start to pay attention.

4. Grooming day means you bring out the big blow-dryer. Don't!
To make dogs like me look fluffy, shake a little cornstarch into the base of the fur and then brush. It will absorb oil and grease and detangle matted fur.

5. Please don't rush me when I'm going to the bathroom.
There's a reason dogs circle around before getting down to business: We have an instinct to be aligned with the earth's magnetic field before we poop. In fact, researchers watched 70 of us engage in 1,893 defecations over a two-year period just to figure this out.

6. You may think it's nice to let me sleep all day, but too much nap time can affect my personality.
A lot of behavioral problems can be solved by just taking your dog on a daily walk or by playing with your cat for 20 minutes every day.

7. Since I'm an old dog, I get to eat whatever I want, yes? No!
If I have arthritis, I'll be much happier if you give me a daily supplement that contains glucosamine and chondroitin sulfate, which protect joint cartilage. And switch me to a food formulated for an animal my age.

8. If you lose me...
...the first thing you should do is call every animal shelter within 100 miles of home, and visit the nearest shelters every day if you can. Many animal control bureaus euthanize animals if they go unclaimed for a specific amount of time. (For good measure, be sure to get me a microchip when I'm young.)

9. If you're getting me spayed...
...ask your vet if she can remove just my ovaries, not my uterus. A much less invasive procedure, it's the way cats and dogs are spayed in Europe, and many U.S. veterinarians have already made the switch.

10. Because I'm a creature of habit, even a subtle change in my behavior is a red flag that I might be sick.
So if it takes me an hour to eat my food instead of 60 seconds as usual, if I'm tiring out faster when we play, if there are more urine clumps in the litter box than usual, or if I seem to be drinking more water, call the vet right away.

11. There's no question that if you keep me inside and don't let me wander the neighborhood...
I'll have a better chance of living a longer life. I won't get hit by a car, stolen, or just plain lost. But once I've been allowed to roam free, it'll be hard to change me.

12. Please introduce me around when I'm young so I'm not afraid of strangers.
Some experts say I should meet 100 new people of different sizes, genders, and ethnicities in my first 100 days at home, even if it's just a quick greeting. Make sure you include people wearing hats and sunglasses, since those accessories can look awfully scary to me.

13. You may think it's cute when I rub my butt on the carpet...
...but it probably means that I'm itchy and would like to see a vet.

14. When you're choosing a new furry friend, ask a vet or trainer for simple tests you can do to gauge temperament.
For example, you can try rolling me over on my back to see how I handle it. If I really struggle, I'm probably going to be tougher to train than an animal who lies there placidly.

15. Forget the Milk-Bones!
If you want me to really pay attention when you're training me, use a treat that's moist, something so gross, you don't even want to hold it in your hand, like a piece of greasy chicken.

16. While some of us gulp down grass only if we've eaten something that doesn't agree with us and we're trying to regurgitate it...
...others of us just love to munch the lawn. So let me graze – just make sure the grass I'm eating is free of pesticides.

17. Beware, Mom, because I will eat your underwear...
...especially if they've been worn. Veterinarians surgically remove hundreds of pairs from dogs' bellies every year.

18. Please, please can I choose my own bed?
The most comfortable one will depend on how I sleep. Let me try out a few in a pet store. If I usually sleep with my legs sprawled out, I'll be more comfortable on a flat bed without side bumpers. But if I like to curl up, I'll probably love a bumper bed.

19. You say I'm great with kids, but...
...if I'm licking, pulling my ears back, turning my head away, or yawning (all signs of anxiety) while they play with me, I'm probably just barely tolerating them. If you keep letting them pull my tail, one of these days, I might lose it.

20. Hold those clippers!
No matter how high the mercury climbs or how long my hair is, I don't need to be shaved. My undercoat actually insulates me from heat, so it helps me stay cool. Just make sure you keep my coat brushed and mat-free to promote good air circulation.

21. If you leave me in the backyard when you're not home...
...don't fool yourself that I'm going to run around and have fun. The truth is, I'm probably going to sit in one spot and wait for you to return. Dogs are den animals, and many of us prefer to be inside, ideally with you.

22. I love to fetch and would like to learn how to catch a flying disc...
...but those hard plastic FRISBEEs can hurt my teeth and gums. Instead, look for a soft one at a pet store.

23. If I'm not used to strangers and you reach out toward me when you first meet me...
...your hand may as well be a meat cleaver. Instead, crouch down on one leg and look slightly away. Then let me approach you and give you a sniff.

24. Let's get one thing straight: Declawing is not the same as cutting our nails.
It's a hideous, painful surgery that's much more like amputating the last two knuckles of your fingers. If my scratching is really bad, try glue-on nail caps.

25. If I'm spraying "outside the box," I'm not being spiteful.
Something is stressing me out. It may be a new person, a new pet, or even a new piece of furniture in the house that seems to be encroaching on my territory.

26. I'm confused. When I jumped up on you earlier...
...you gave me such a nice pet. But now you're mad at me for jumping on Aunt Martha. Am I allowed to jump up or not?

27. If you let me on the furniture now, while I'm young and cute...
...I will always think it's OK, no matter how big I get.

28. What do you mean you can't teach an old dog new tricks?
My owner taught me to fetch the newspaper from the driveway and take it to him when I was ten.

29. Remember when I was little and you shoved my nose in a puddle of pee I left?
I have no idea why you did that. Instead, get me outside as quickly as possible and praise me whenever I pee outdoors.

30. Want me to learn to walk by your side on a leash?
Well, give me some incentive. As soon as I start to pull ahead, stop walking. When I turn and look back, offer me a treat right next to your leg. I'll quickly figure out I need to stay next to you in order to keep doing what I love most: moving and exploring.

31. If you're tired of finding pet hair on your sofa and want to keep me off...
...try a Scat Mat, which gives out a small, harmless electrostatic pulse when it's stepped on. Or buy a car mat and turn it upside down on your couch, so the little rubber prongs are facing up. I hate those.

32. When I bark, jump, and grab the towel off the countertop...
...I'm not trying to be bad. I'm just bored! I want your attention! Please, get off your smartphone and play with me.

33. If I'm a dog who is scared of thunderstorms or loud noises, get me a snug-fitting Thundershirt.
Or you can make your own. Wrap an Ace bandage across my chest, cross it over the top of my body and then back under, going over and under until it's midway down my back, and then secure it. The constant pressure against the middle of my body will help ease my anxiety and calm me down.

34. Remember, my digestive system is very different from yours.
Raisins and grapes can shut down a dog's kidneys. Other dangerous foods include chocolate, coffee, macadamia nuts and avocado.

35. Want my coat to be thick and shiny?
Make sure my diet has plenty of essential fatty acids. Most high-quality commercial pet foods have enough, but pets on low-quality foods or homemade diets that aren't balanced may develop a dull coat.

36. Every bag of pet food has an Association of American Feed Control Officials (AAFCO) statement on the label...
...although you might need a magnifying glass to read it. Look for one that says the food has undergone animal feeding trials rather than one that's been “formulated” by a computer. The trials are expensive, but they indicate that real dogs actually ate the food for six months with good results.

37. Check with a board-certified veterinary nutritionist before giving me a homemade-food diet.
Researchers at the University of California, Davis, who examined 200 recipes last year for home-prepared dog food found that 95 percent had some serious nutritional deficiencies.

38. Did you hear the hype about grain-free cat and dog food?
That's what it is: hype. There's nothing wrong with feeding me grains – they can actually be an important part of a balanced diet. Before you make any change, talk to your vet.

39. If you switch me to a raw diet, I may end up with cracked teeth or a bacterial infection.
Also, exposure to my feces could put anyone with a weakened immune system at risk. That's why the ASPCA, the Centers for Disease Control and Prevention, and other institutions all strongly discourage raw diets.

Sources: Brian Hare, PhD, codirector of the Canine Cognition Center at Duke University; Rebecca Remillard, PhD, DVM, DACVN, a veterinary nutritionist at North Carolina State University and founder of petdiets.com; Jorge Bendersky, a groomer and pet stylist in New York City; Spencer Williams, owner and president of West Paw Design, a company that makes pet toys and beds; Nancy Kay, DVM, author of Speaking for Spot: Be the Advocate Your Dog Needs to Live a Happy, Healthy, Longer Life; Jennifer Coates, DVM, veterinary adviser to petmd.com; Victoria Schade, dog-training and behavioral expert at pet360.com and author of Bonding with Your Dog: A Trainer's Secrets for Building a Better Relationship; Sophia Yin, DVM, a veterinarian and animal behaviorist and the author of How to Behave So Your Dog Behaves; K. C. Theisen, director of pet-care issues at the Humane Society of the United States; Amy Farcas, DVM, DACVN, a veterinary nutritionist at the University of Pennsylvania; Marilyn Krieger, cat behavioral consultant and author of Naughty No More; Karen “Doc” Halligan, DVM, author of Doc Halligan's What Every Pet Owner Should Know; Jackson Galaxy, cat behaviorist and host of Animal Planet's My Cat from Hell; Stephen Zawistowski, PhD, animal behaviorist and adviser at the ASPCA.

This is Frank, a 1.5 year old dog that only wanted some love and care to be happy. Now he is so happy that, even when sleeping, he shows it.

I did this video to show how can one change the life a being with only love and care.

When my wife and I spoke with the previous owner, we were sure that he would die in a few days. He was 5 months old and weighed only 6.6 pounds (3 kg).

When we arrived to see him, we saw that it was even worse: the owner had no experience in dog caring, he was locked outside in a 50 ft² (5 m²) ceramic tiles back area, fed only with adult dog food, shedding excessively and unbearable smelly. His only friend was a torn blanket.

We can't be sure, but we suspect that this mistreatment lead to the worse for him: he became totally deaf. We suspect that an overlooked infection did this to him. I even taught him sign language! Frank has learned several commands, and we are very well adapted to the situation. I'm very proud of it!

When we got him, he was afraid of shadows, glimmerings, peed on everything (including himself), had no tail wagging and was fearful. By the way, until today, he runs for his life whenever he sees a broom....

Now, it's moving to see him enjoying his dreams so much that he even wags his tail, and realising that we saved a life, bringing him happiness.

So please, if you can, spread the adoption idea (and this video). You too can safe a life.

NEW YORK (MainStreet) – Millennials are usually seen as a demographic that is irrational, debt-saddled, underemployed and financially irresponsible. That inevitably means low disposable income. But you may be surprised by how much money 20-somethings are willing to spend when it comes to taking care of their dogs.

According to a report aggregated by an Arlington, Virginia-based market research firm Wakefield Research, 76% of Millennials are more willing to make impulse and pampering purchases for their pet than they would for themselves on certain pricey items, such as expensive treats or a custom bed. By contrast, only half of Boomers would like to spoil their pets by purchasing those items.

"It's a trend that Millennials are becoming the major power to the future consuming market in the pet industry," says Nathan Ritcher, CEO of the Wakefield Research. As the pet industry is predicted to be a $59 billion market in 2014, according to American Pet Products Association, Ritcher said, "It's good evidence to show that Millennials are redefining which products are more important."

Millennials made up less than a third of the U.S. adult population, yet their spending power is expected to surpass that of Boomers at $3.39 trillion in the next four years. As pet owners, they are grandiose, conscientious, and irrational; they think differently about what is "essential" when purchasing products.

Wakefield's report shows more than half of the younger shoppers own clothing for their pets and think it's important to carry their pets as a kind of accessory so that they are able to travel with their pets easily; meanwhile, pet supplies that contain chemical-free, natural, organic and hypoallergenic elements are more demanded by them than Boomers, since they usually value health and food safety more than their parents and grandparents.

But how come the younger generation who often asks for financial support is actually the main force of pet ownership with large expenditures?

The psychological explanation behind their consuming behavior is that most Millennials are narcissists who are pursuing self-recognition by all kinds of means, according to Dr. Peter Noel Murray, principal of a consumer psychology practice based in New York City.

"Their choices of what to acquire in life are made in large part on how well they validate their positive self-image," he told MainStreet.

Unlike most pet owners who are looking for companionship and love from their pets, said Murray, "the appeal of a pet to this young adult is more likely to be how well it reflects on the individual and captures the attention of friends."

To be noticeable, social media encourages Millennials to be exposed actively as pet owners, which also applies to the characteristic of being narcissistic. According to Murray, self-focus on social networks and the obsession with "selfies" both explained their unquenchable thirst for recognition.

"They see themselves, and want others to see them, as special and unique," he said.

Wakefield's report indicates that only 10% Millennials are not on social platforms. For Millennials who have a social media account for their pets, 66% are on Facebook, 38% are on Twitter, and 34% are on Instagram. Also, more than half of Millennials share "selfies" while only 9% of Boomers would do the same.

As the irrational behaviors have stimulated the pet industry, marketers are seizing the opportunity to cater to the potential market demand from Millennials.

"We are creating incredible mobile friendly website and apps and personalized offers to interact with our younger shoppers," says Jeff Eckerling, CEO of Doggyloot.com, a Chicago-based e-commerce site for dog products. Currently, the online shopping hub has more than one million subscribers, according to Eckerling, and most of them are at their mid-40s. That said, Millennials have brought one third of the web traffic to Doggyloot's website and 23% of them are being active on its Facebook fan page.

In the Wakefield report, despite the fact that Millennials see their pets as their family members like Boomers do, they are more likely to feel that raising a pet is part of the preparation for having a family.

"A lot of Millennials view their pets as a way to train themselves to be a good parent in the future," says Ritcher.

In response to that, Murray thinks it's wrong to confuse the relationship between having a pet and raising a kid.

"They think it might be helpful to develop their responsibilities [to be a future parent] but it's unrealistic; it's not happening," he said, "They are focused on valuing things but they don't care how they attain those."

In addition, he is also concerned since Millennials are highly prone to discard items when they no longer serve their purpose. When their pets have slowed down middle-aged or grown old and need comfort and care, Millennials may not be able to fulfill the psychological needs of their formerly pampered pets, Murray says.

"It could well turn into a crisis for animal shelters in the not-too-distant future," he said.

In Less than 24 Hours, I Can Show You How to Examine, Diagnose and Treat Your Pet at Home.
Dr. Andrew Jones, DVM

Dear fellow pet lover,

If you're not ready to make some simple changes to the way you provide veterinary care to your pet, beginning today....

...your dog or cat could be seriously ill and live a "shortened" life!

Here is How I know:

My dog died young, only 8 years old. He was a mixed breed dog, a specimen of health. He was given a ton of attention, exercised three times a day, fed only Veterinary Approved food, and given all his vaccines. He had the "ideal" life. Hoochie passed away in my arms from a massive tumor bleed at 12:02pm on April 12, 2003 – the saddest day of my life.

I asked myself... why?

I thought that he was incredibly healthy. I was sure I was doing all of the right things for him.

I'm Dr. Andrew Jones, and I have practiced Veterinary Medicine for over a decade. Over the past 17 years I have treated literally thousands of pets for a whole variety of problems, and I currently own the Nelson Animal Hospital in Nelson BC, Canada. But, my beloved dog Hoochie is gone.

You are fortunate... it's not too late for you and your pet. Just read on and find out exactly what you must do now.

Pay Close Attention

Conventional veterinary medicine may be harming your pet – and I can show you step-by-step what you must do to prevent it. "Regular" veterinary care has lost its effectiveness over the years, and in some cases is actually causing illness in our pets.

Alternative pet health care has grown over the past few years, but the truth is that Veterinarians have STRONGLY discouraged pet owners from treating their pets outside of the Vet Clinic.

The entire Pet Health Industry has a vested interest in discrediting alternative medicines which can safely, naturally and effectively allow pet owners to care for their pets at home.

STOP AND READ THIS

"I began to notice something unusual..."

Slowly, I began to notice something unusual about Hoochie. He really just wasn't the same. He was reluctant to go for his morning dog walk, which was always the highlight of his day.

I dismissed it as him feeling a bit off, some mild stomach issue or maybe a touch of arthritis... but it didn't pass. In fact, it got worse.

I eventually did a blood test on Hoochie, thinking at that point that he had a tooth infection. However, much to my horror, I quickly found out that he had a spleen tumor.

Immediately, I performed surgery on Hoochie and removed the spleen tumor. But I was too late - the cancer had already spread to his liver, and I knew that very soon, he would die.

How did an apparently healthy mixed breed dog die so young?

I came to question exactly what I did to my own pet – and what was I doing to other people's pets.

Through my questioning, I came to realize that most Veterinarians (including me as well, at the time) are not "getting it" – that in the process of trying to heal pets through technological advances, we are actually making them sicker!

There are 3 mistakes that I made that contributed to Hoochie's early death...

...are you making these same mistakes with your own dog?

Click here to continue for more information!

Stray dogs in Moscow take the train. Many of Moscow's stray dogs actually live in the suburbs and take the subway downtown daily to forage for food. While on the train they do normal commuting stuff like napping and listening for their stop to be announced. They find seats and sometimes remind one another where to get off the train.

Once their workday begins, they go looking for easy targets like people eating street food and children. They employ a number of tactics to get fed, based on the mark. They bark at noshing adults to alarm them into accidentally dropping their food. They rest their heads on the laps of kids and flash them their cutest puppy dog eyes. When the day is done they head back to the suburbs and rest up for the next day's adventures.

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In Less than 24 Hours, I Can Show You How to Examine, Diagnose and Treat Your Pet at Home.
Dr. Andrew Jones, DVM

Dear fellow pet lover,

If you're not ready to make some simple changes to the way you provide veterinary care to your pet, beginning today....

...your dog or cat could be seriously ill and live a "shortened" life!

Here is How I know:

My dog died young, only 8 years old. He was a mixed breed dog, a specimen of health. He was given a ton of attention, exercised three times a day, fed only Veterinary Approved food, and given all his vaccines. He had the "ideal" life. Hoochie passed away in my arms from a massive tumor bleed at 12:02pm on April 12, 2003 – the saddest day of my life.

I asked myself... why?

I thought that he was incredibly healthy. I was sure I was doing all of the right things for him.

I'm Dr. Andrew Jones, and I have practiced Veterinary Medicine for over a decade. Over the past 17 years I have treated literally thousands of pets for a whole variety of problems, and I currently own the Nelson Animal Hospital in Nelson BC, Canada (http://www.nelsonvet.com). But, my beloved dog Hoochie is gone.

You are fortunate... it's not too late for you and your pet. Just read on and find out exactly what you must do now.

Pay Close Attention

Conventional veterinary medicine may be harming your pet – and I can show you step-by-step what you must do to prevent it. "Regular" veterinary care has lost its effectiveness over the years, and in some cases is actually causing illness in our pets.

Alternative pet health care has grown over the past few years, but the truth is that Veterinarians have STRONGLY discouraged pet owners from treating their pets outside of the Vet Clinic.

The entire Pet Health Industry has a vested interest in discrediting alternative medicines which can safely, naturally and effectively allow pet owners to care for their pets at home.

STOP AND READ THIS

"I began to notice something unusual..."

Slowly, I began to notice something unusual about Hoochie. He really just wasn't the same. He was reluctant to go for his morning dog walk, which was always the highlight of his day.

I dismissed it as him feeling a bit off, some mild stomach issue or maybe a touch of arthritis... but it didn't pass. In fact, it got worse.

I eventually did a blood test on Hoochie, thinking at that point that he had a tooth infection. However, much to my horror, I quickly found out that he had a spleen tumor.

Immediately, I performed surgery on Hoochie and removed the spleen tumor. But I was too late - the cancer had already spread to his liver, and I knew that very soon, he would die.

How did an apparently healthy mixed breed dog die so young?

I came to question exactly what I did to my own pet – and what was I doing to other people's pets.

Through my questioning, I came to realize that most Veterinarians (including me as well, at the time) are not "getting it" – that in the process of trying to heal pets through technological advances, we are actually making them sicker!

There are 3 mistakes that I made that contributed to Hoochie's early death...

...are you making these same mistakes with your own dog?

Click here to continue for more information!

A new story has come out claiming that Chicken Jerky Treats are now safe....
 
Two brands of chicken jerky pet treats will soon reenter the market after years of reports of pet illness – even death – associated with consumption of jerky treats made with chicken sourced from China. Milo's Kitchen and Nestlé Purina (the maker of Waggin' Train treats) say that since the voluntary recall of their jerky treats last year due to antibiotic residue, they have reevaluated, revamped, reformulated and even discontinued certain products mired in suspicion and a nearly decade-old U.S. Food and Drug Administration (FDA) investigation. Now manufacturers are staking their name on the belief that they finally have it right.
———————————————
Disturbing Facts
———————————————
The U.S. Food and Drug Administration (FDA) announced that it has received a total of approximately 3,000 reports of pet illness possibly related to the consumption of jerky treats, including 580 deaths.
———————————————
Cause STILL Unknown
———————————————
The FDA has issued several warnings about jerky products imported from China since it first received reports of pet illness in 2007. However, despite ongoing efforts to identify a cause of illness, testing has been inconclusive.
———————————————
What to Look Out For
———————————————
Watch your pet closely. Signs that may occur within hours to days of feeding the products are decreased appetite, decreased activity, vomiting, diarrhea (sometimes with blood or mucus), increased water consumption and/or increased urination. Severe cases are diagnosed with pancreatitis, gastrointestinal bleeding, and kidney failure or the resemblance of a rare kidney related illness called Fanconi syndrome.
———————————————
Questionable Ingredients
———————————————
Milo's Kitchen ingredients
Chicken Jerky Strips: Chicken, soy flour, sugar, glycerin, textured soy protein, salt, guar gum, sodium tripolyphosphate, monoglyceride, garlic powder, sorbic acid, citric acid, BHA (used as a preservative), natural smoke flavor, annatto color, onion extract.
Chicken Grillers: chicken breast, rice flour, glycerin, gelatin, soy flour, wheat gluten, modified tapioca starch, sugar, soy protein concentrate, salt, monoglyceride, sodium tripolyphosphate, potassium sorbate (used as a preservative), citric acid, caramel color, garlic powder, natural smoke flavor, BHA (used as a preservative), dried egg white.
Artificial color, artificial flavor, harmful preservatives (BHA), questionable protein sources, questionable carbohydrate contents
 
———————————————
Dr. Jones Responds
My Advice...
Don't EVER feed these to your pets.
The toxin is still unknown, and they contain an array of potential harmful ingredients, providing no nutritive value.

• Dogs: www.thedogsupplement.com
• Cats: www.thecatsupplement.com
  

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Dr. Andrew Jones, DVM has been a practicing Veterinarian for over 20 years. He is a strong advocate of Natural Pet Health Care, and knows that the most important way to heal our pets and prevent disease is through proper nutrition. He developed Ultimate Canine to give our dogs that extra advantage – something that will provide them with everything they need to develop stronger immune systems to fight disease, heal sore or stiff joints, and help them live longer, happier lives. Dr. Andrew Jones' main focus is on alternative, non-traditional remedies for pets. His interest in alternative pet medicine culminated in the writing of his book, Veterinary Secrets Revealed.

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